Google buys DoubleClick!
Saturday, April 14th, 2007Google has acquired DoubleClick, a global leader in digital marketing technology and services, for the staggering sum of $3.1 BILLION in cash, almost double the amount paid for YouTube.
The combined company will now deliver more relevant ads on Google’s AdSense network, also giving the company monopoly over internet ads.
The original sum required by Hellman & [...]
