Google buys DoubleClick!

Google has acquired DoubleClick, a global leader in digital marketing technology and services, for the staggering sum of $3.1 BILLION in cash, almost double the amount paid for YouTube.

The combined company will now deliver more relevant ads on Google’s AdSense network, also giving the company monopoly over internet ads.

The original sum required by Hellman & Friedman was $2 billion, Google presumably paying more just so Microsoft wouldn’t get their hands on this asset.

Here’s the Google Press Release about this.

This entry was posted on Saturday, April 14th, 2007 at 6:53 am and is filed under Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.